About MyTwirl 

My Twirl was founded in 2016 by two mothers, Lisa and Amanda, with a vision to create stylish and versatile ‘playground to party’ dresses with that essential twirl factor! They wanted their daughters to feel happy, confident and free to twirl and express that beautiful energy inside…and wanted it to be in a dress that they loved too and was confident could withstand the 'favourite dress' title (and the constant wear and washing that comes with that honour!).

With the help of Amanda’s mother, the inspirational designer Celeste Poggioli who amongst other things launched Calvin Klein’s first childrenswear range, they create the first My Twirl designs. Their aim was to bridge the gap between what the girls wanted to wear and what the mums and dads wanted to buy so they combined beautiful, soft fabrics, impeccable quality and classic design with a modern twist.

As My Twirl enters a new phase, Suzie and Nick, the new owners are thrilled to be taking on the challenge and opportunity of running this amazing brand. With two girls aged seven and five who not only love to twirl but are not afraid to tell us what they do and don’t like, every design will be tested and child certified.

As a brand we want quality and durability to be at the heart of creating our dresses. All our dresses and coats are machine washable and hang dry, so they can be worn again and again. Our fabrics are sourced in Europe (mostly Spain, Italy, UK and France) and they are manufactured in the UK and Portugal. We wanted to keep the made in Europe footprint, and work with a small and lovely talented team there who take care in constructing every dress. We are a small business supporting small businesses.

I hope you enjoy discovering MyTwirl and the simple joy that a twirl can bring to girls and those around them!

Nick Mildmay-White,

MyTwirl Owner